For nearly two decades, we have built brands for good companies with good intentions. We use our naive curiosity, impactful narratives, and ingenious craft to change brands for good.
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The sustainability transformation is intimidating, an absolute necessity and, at the same time, the greatest business opportunity of a lifetime. Our Brand Impact Strategy can help activate your brand as a force for good and make a positive impact on the world around us.
Grasp the exponential sustainability opportunity and be part of the solution.
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Our design process is collaborative and iterative. With every new project, we take the time to listen to the needs of our partners in order to build a body of work from first principles. We divide the work into five phases, using strategy and craft to create the best possible outcome.
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2022
Swee Kombucha
100% Natural
Swee is a kombucha born in the Georgian capital of Tbilisi, a city with a rich culinary and cultural heritage in its own right, deepened by a myriad different influences over the centuries. Swee brews its probiotic ferments from a careful selection of local, all-natural ingredients to create a range of refreshing drinks that are delicious and good for the gut.
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News
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10.16.2024
Swedish design magazine Cap&Design interviews Bedow’s design director Martin Bergström about the new design system for Coop’s private brand. The extensive system covers 3,500 products and is expected to be finalised during 2025.
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08.28.2024
New products hit Coop's store shelves across the Nordics every week. The magazine Resumé interviews Creative Director Perniclas Bedow about the new packaging design and how to design a system that handles over 3,000 products.
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08.26.2024
Brand New reviews our new packaging design for Coop: "Overall, this is a fantastic design system that isn’t just repetitive and formulaic but adaptable and expandable to feel more authentic and appropriate within the particular tropes of each category, be it sriracha or cotton swabs or a thousand other things in between."
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