For over two decades, we have built brands for good companies with good intentions. We use our naive curiosity, impactful narratives, and ingenious craft to change brands for good.
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The sustainability transformation is intimidating, an absolute necessity and, at the same time, the greatest business opportunity of a lifetime. Our Brand Impact Strategy can help activate your brand as a force for good and make a positive impact on the world around us.
Grasp the exponential sustainability opportunity and be part of the solution.
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Our design process is collaborative and iterative. With every new project, we take the time to listen to the needs of our partners in order to build a body of work from first principles. We divide the work into five phases, using strategy and craft to create the best possible outcome.
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2022
Swee Kombucha
100% Natural
Swee is a kombucha born in the Georgian capital of Tbilisi, a city with a rich culinary and cultural heritage in its own right, deepened by a myriad different influences over the centuries. Swee brews its probiotic ferments from a careful selection of local, all-natural ingredients to create a range of refreshing drinks that are delicious and good for the gut.
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News
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17.09.2025
We suited up for this year’s Excellent Swedish Design (Utmärkt Svensk Form) ceremony – complete with a hand-carved wooden trophy and His Royal Highness Prince Carl Philip as prize giver. Recently revived by Svensk Form, the award celebrates work that elevates Swedish design on the world stage. We’re proud that A Lovely Atmosphere was one of twelve selected.
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15.09.2025
On September 24, Perniclas Bedow will present his acclaimed lecture Writing as a Tool for Design at Postmuseum in Stockholm. Alongside the talk, he will also showcase the studio’s stamp design for PostNord – featuring athletes built from cut-up headlines – created to celebrate 100 years of the Bragdguldet award. Admission is free, but seats are limited.
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01.09.2025
Swedish magazine Resumé interviews Perniclas Bedow about PostNord’s new stamp series celebrating the Bragdguldet centennial. Bedow describes how the athlete portraits were constructed using typographic elements sourced from historical editions of Svenska Dagbladet, establishing a visual connection to the legacy of the award.
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