Design process and approach

Approach

Our design process is collaborative and iterative. With every new design project we take the time to listen to the needs of our partners in order to build a body of work from first principles. We divide the work into five clear phases, but leaving time and space for intuition at each stage, using our instincts to guide us towards effective and engaging solutions.

Discover

We begin with investigation; researching, interviewing and workshopping to ensure we have a forensic understanding of the brand and your product brands. Guided by our research, we tease out key insights.

Define

We define your brand strategy; the unique qualities, skills and services they possess that will inform the creation of a clear brand narrative, brand architecture and brand naming.

Imagine

At this stage the foundation of the brand identity is created. We distil all our insights into a core narrative or tagline, develop name and structure for the company and product brands. This stage is also used as a litmus test for all the design elements we create.

Explore

Guided by a clear concept, we begin to design with our hands, sketching and experimenting intuitively to explore a range of solutions that adhere to the logic of our brand narrative.

Craft

Finally, once a direction is chosen, we craft all of the visual elects into a solution that is clear, effective, unexpected and timeless. The more involved the process, the more satisfying the final result.

For all this rational talk of principles and process, we also believe in the value of intuition. Being process-driven allows us to create work with fluidity and craft when we begin work on graphic elements. Intuition is also a vital part of choosing clients.

For all our skill, we cannot work miracles, and choosing to partner with people who create good products, services or artworks of their own means that the final outcome will be strong. When all's said and done, design is just an extension of a product or service. If there is no substance to our clients then we cannot invent it for them.

Enquiries

Want to work with us on your next project? We’d love to hear from you. Email enquiry@bedow.se and we’ll get back to you in a flash.

Want to work with us on your next project? We’d love to hear from you.

enquiry@bedow.se
+46 8 720 34 00

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