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The sustainability transformation is intimidating, an absolute necessity and, at the same time, the greatest business opportunity of a lifetime. Our Brand Impact Strategy provides guidance on how your existing sustainability work can be integrated into the core of your brand and accelerated in your brand relations with customers and in society at large. It gives you a long-term direction as to how your brand can change for good. The strategy spans from the overall vision down to the necessary plan to implement sustainability in all things relevant to your brand.
Purpose
The purpose of this strategy is to outline how we can create long-term financial value for your company, sustainable value for the planet and society, as well as employer branding impact. The outcome of the process should be a Brand Impact Strategy designed to be integrated into your company’s Brand DNA, which enables scalability and unified messaging across the organisation and across all other stakeholders.
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Account Director Cecilia Wellander, Brand Strategist Anders Bollman and Brand Impact Strategist Magnus Wålsten run the Brand Impact Strategy process.
Process
Developing this strategy is an inclusive project where key brand, marketing and sustainability stakeholders join in on a series of workshops led by Bedow. After the workshop series, Bedow will collect and refine all input and assemble the Brand Impact Strategy. By managing the project this way, we will reach a solid and anchored Brand Impact Strategy.
"We have to transform how we drive business, innovate and build brands. But this also makes the sustainability transformation the greatest business opportunity of a lifetime, with the vision of also making the planet a better place to live."
Magnus Wålsten
Brand Impact Strategist at Bedow
Example of brand purpose projects
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Setting a new standard for the packaging industry while repositioning GBGT Box from being a specialist in customised packaging to a company that also takes responsibility for a sustainable future.
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A brand purpose was devised for Neko Health to change the attitude towards healthcare and make the shift from a reactive healthcare system to a proactive one that could detect diseases before symtoms occured.
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Who should be awarded for excellence in music? A brand narrative was formulated that brings the prestigious Polar Music Prize from celebrating music to also uniting cultures.
Testimonials
"Bedow has captured our brand purpose perfectly. Not only have they challenged us on what is technically possible in terms of printing, but they have also helped us to strategically mark our transition from being a specialist in customised packaging to a company that also takes responsibility for a sustainable future."
Maria Iversén
CMO, GBGT Box
Brand Impact Strategy
Building Blocks
The standard deliverables of the Brand Impact Strategy include a series of workshops that provide summaries and insights leading to a new Brand Purpose. The purpose is based on United Nations Sustainable Development Goals and is accompanied by a Brand Impact Statement. We are committed to ensuring that the brand purpose is activated and we create a manifesto that can be easily incorporated into your current or future brand book. In collaboration with you, we also develop a roadmap for the next three years, outlining key initiatives and responsibilities.
Do you need further introduction, or an inspirational 1 hour talk on how your brand can benefit from the sustainable transformation? Email account director cecilia.wellander@bedow.se
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Brand Purpose for Audinate, focusing their impact on putting the spotlight on the performance of others.
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