Allas is a title with a rich history in print, but to appeal to a more modern, digital-first audience, a wholly new approach was required that spoke to the elemental and universal nature of storytelling as a vehicle for communication.

The Allas brand is built around the tagline ‘every woman has a story’, reflecting the diversity of the Allas audience and the multitude of themes explored in the magazine’s articles. Storytelling is the theme that binds all the visual elements of the Allas brand.

Building on this tagline, speech bubbles are incorporated throughout all the Allas brand assets; a custom-drawn word mark, a variety of patterns and a suite of visual elements. It’s a clear motif that’s ideal for a digital-first brand, functioning equally well at large and small dimensions.