iNature produce three products at different levels of hydration — hydrate, nourish and repair — all of which are made from Calendula officinalis, a type of European marigold long used in traditional medicine for its healing properties. The Calendula used in iNature is grown exclusively on its Australian plantations.

Calendula officinalis is the key ingredient in all iNature’s products due to its capacity to keep skin hydrated. The flower and its hydrating properties became the visual devices by which to define the brand.

The iNature logo mark depicts a calendula flower with its petals transformed into droplets of water and its monochrome packaging features one, two or three stylised droplets, in yellow, orange and red watercolour. The combined effect of these elements clearly symbolises the hydrating properties of the brand’s products.