2015

Second Hand Orchestra

Reuse Everything

Scope

Visual Identity

Art Direction

Illustration

Packaging Design

The music of Second Hand Orchestra was originally composed by Karl-Jonas Winqvist to soundtrack a documentary project that never materialised. Instead of abandoning the tracks, Winqvist released them all on a limited edition album of 300 LPs.

2015

Second Hand Orchestra

Reuse Everything

Scope

Visual Identity

Art Direction

Illustration

Packaging Design

Insight

After many twists and turns with different financial issues, the documentary producer vanished and the film was never released. But the album was almost complete, so the orchestra decided to release the music under a one-time name for the project.

Concept

None of the music on Second Hand Orchestra’s LP was ever intended to exist in that format, a fact that had to be acknowledged on the final sleeves. The music was repurposed, and so was every other element of the album.

Solution

Second hand is interpreted in as many ways as possible across the identity and album artwork. The orchestra’s name is cobbled together with hand-drawn versions of iconic band logos, while the album art is pasted onto second hand sleeves gathered from vintage record stores. Even the t-shirts are just thrift-store finds screen printed with the name of the orchestra.

Curious of how we work?
See our approach

The concept second hand is interpreted in as many ways as possible – everything from the letters in the logotype, to the record sleeves, to the band merchandise is taken from iconic music related pieces. Artwork is printed onto old vinyl record sleeves and the band’s logotype is silkscreen printed onto second-hand t-shirts.