Georgia has a sophisticated and world-renowned culinary sector, celebrated for its use of fresh, home-grown ingredients and for its pioneering work in natural wines. But the non-alcoholic beverage market is less well-developed, and kombucha is not yet a popular drink. Swee needed a brand identity that would be sophisticated enough to appeal to the tastes of Georgia’s discerning drinkers and make it stand out from sugary sodas on supermarket shelves.

Swee’s brand identity is built around the narrative “Brews 100% Natural”, to reflect the brand’s commitment to using all-natural ingredients. Visually, this is communicated through two different modular systems, one of which focuses on the drink’s unique list of ingredients and the other on the symbiotic nature of the drink itself; a word mark which comes in 10 different iterations and represents the bacteria and yeast from which a kombucha SCOBY is formed.

Swee’s ingredient list forms the basis of its identity, taking what is typically functional information and turning it into a visually rich infographic system. Each ingredient is represented by a bespoke colour and pattern which combine to create unique chromatic graphics, representing the percentage value of each ingredient. This offers limitless potential for variation as the brand grows its offering and clearly embodies the brand’s tagline.