UNICEF has national committees in 36 countries, each established as independent NGOs. All national committees raise funds from their own national public sector and local private donors and produce communications and reports specifically targeted towards that audience. UNICEF Sweden had no coherent brand language and needed clear guidelines to tie its varied work together.

Maintaining a clear identity and cohesive vision across multiple printed assets is vital for UNICEF Sweden to maintain steady funding from government and private donors alike. Previously, there was no coherent visual language from one publication to the next, requiring a complete overhaul and standardisation of its brand language.

Since 2015, the studio has functioned as brand guardians across all of UNICEF’s print publications, implementing a cohesive brand language, including standardised formats, grid systems, typographic treatments and a sensitive illustrations style designed to tell some of the more complex and challenging stories at the heart of UNICEF’s work where photography is either unavailable or inappropriate.